Hello, I’m Joni

an excitable brand strategist

About

Joni Trythall here, nice to (virtually) meet you. I’m busy crafting friendly and impactful brands and communities that value genuine, lasting connections. I’ve worked remotely for over a decade and am currently based at the tip-top of Delaware.

I spend most of my days communicating with the best clients, running Wiggle Work, raising leafcutter bees and a human child, and failing to keep 10-foot-tall sunflowers upright.


Over the years, I’ve worked as a front-end developer and product designer, led design teams, founded Ela Conf, taught development workshops to women and kids, raised essential funds for nonprofits, and now run my own micro agency called YupGup. Having a hand in all these diverse projects has helped me better understand what it takes to get things funded, launched, and in front of the right adoring audiences. I enjoy genuinely connecting with kind people and problem-solving above all else.

I’m driven to work with kind, genuine people that care about the experiences of others.


My greatest professional focuses have been around transparency in process and building joyful communities. From initial sales outreach through discovery and a live project, the process is where I spend most of my time and attention. While it’s constantly evolving and ultimately tailored to each individual client, the common themes for me as a project manager are over-communication, kindness, and organization at a radical level.

My clients know exactly what to expect and that I’ll excitedly come up with creative solutions to any bumps we hit along our journey. I’m always there, advocating for them. I look forward to seeing them each week on our video calls and getting to know them well enough to send along the perfect gift when then project launches.

There’s nothing more rewarding and motivating to me than shaping experiences that are enjoyed, celebrated, and meaningful.